What We Do

MARKET INTELLIGENCE

Market Intelligence is based on collecting and analyzing data for business decision-making purposes. Data, such as market monitoring, consumer behavior and competition trends, is obtained through market research and studies. In this universe, the role of DR&M Associates is to pinpoint the desired information, as well as to develop the set of methods to collect such information. Our Market Intelligence services are divided into three main categories: Qualitative, Quantitative and Observational studies.

Qualitative studies have a range of possible applications and the method is structured according to the objective of the study. The main methods for qualitative studies are Focus Groups, In-depth Interviews (IDIs), and Online Focus Groups. In all qualitative methodologies, DR&M Associates can cover study design, event organization, participants’ recruitment, moderation and analysis of findings.

Our Quantitative studies are divided into different methodologies of data collection, such as personal interviews, telephone interviews, online and mail survey. DR&M Associates has specialized professionals designing, interviewing, tabulating, and analyzing results.

Finally, DR&M Associates is also specialized in different Observational Methods, for example, mystery shopping sales, as well as monitoring and observing client, competitor, sales team and/or sales channel behavior.

Qualitative Studies

• Focus Groups (Discussion Groups)
• In-Depth Interviews
• Mini-Groups
• Online Focus Groups
• Triads
• Workshops

In all these methods, DR&M Associates has the know-how to provide study design, event organization, participant recruitment, moderation, and analysis of findings.

Quantitative Studies

• Online Interviews
• Personal Interviews (Face-to-face Interviews)
• Postal Interviews
• Telephone Interviews

For such methods, DR&M Associates has professionals specializing in study design, interviewing, data tabulation and analysis of results.

Observational Studies

• Customer behavior
• Competition behavior
• Sales Channel behavior
• Sales Team behavior

DR&M Associates has a set of tools for Observational Methods, such as, purchasing (Mystery Shopping), sales, or simply monitoring and observing client or competitor behavior.

Sales Communication

DR&M Associates has tools to test sales communication ability to understand, clarify, persuade and stimulate purchases, whether in advertising, Internet, sales arguments or print materials. In this context, we work in four different fields:

• Satisfaction, Image and Brandy Equity.
• Measuring and explaining current market positioning.
• Competitors’ Performance.
• Perceptions of the market and strategies competitors carry out in relation to their products and communication.